Startups rarely have a brand book, so every designer, freelancer and partner guesses. This template gives a new business the essentials in a short deck: the brand in one sheet, logo versions with clear space and minimum size, colour values to copy, two typefaces, photography rules, voice traits with a before-and-after, and a named approver.

The sample is the brand sheet for Birchfield Media, a fictional local news publisher, with HEX, RGB and CMYK values, a 60% people and 40% place photography ratio and a 24 mm minimum logo width. Replace the logo rules, the colour values, the type sizes and the voice example, then add your approvals email.