Holiday Campaign Plan Slides
Slides + PowerPoint11 slides
FreeCampaign brief templates
6 templates
All templates
Integrated Campaign Plan Deck
Slides + PowerPoint10 slides
Free
Fundraising Appeal Brief
Docs + Word7 pages
Free
Marketing Campaign Brief
Docs + Word10 pages
Free
Campaign Brief Deck
Slides + PowerPoint12 slides
Free
One-Page Campaign Brief
Docs + Word2 pages
Free- Browse all templates
Compare campaign brief versions
 Holiday Campaign Plan Slides |  Integrated Campaign Plan Deck |  Fundraising Appeal Brief |  Marketing Campaign Brief | |
|---|---|---|---|---|
| Format | Presentation | Presentation | Document | Document |
| Works in | Google Slides and PowerPoint | Google Slides and PowerPoint | Google Docs and Word | Google Docs and Word |
| Length | 11 slides | 10 slides | 7 pages | 10 pages |
| Style | Friendly | Bold | Editorial | Modern |
What a campaign brief should cover
A campaign brief tells a marketing team and its agencies what a campaign must achieve. It sets the goal, the audience and the budget before any creative work starts.
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Cover the objective, the target audience, the key message, channels, budget and dates, and how success will be measured.
Give one measurable objective, because a brief with five goals produces work that serves none of them.
Compare Holiday Campaign Plan Slides, Integrated Campaign Plan Deck, and Fundraising Appeal Brief, all 2 to 12 pages long, then pick the closest match and replace the sample text with your own.
Questions
What is a campaign brief?
A campaign brief tells a marketing team and its agencies what a campaign must achieve. It sets the goal, the audience and the budget before any creative work starts.
What should a campaign brief include?
Include the objective, the target audience, the key message, channels, budget and dates, and how success will be measured. Give one measurable objective, because a brief with five goals produces work that serves none of them.
Where should I start with a campaign brief?
Start with Holiday Campaign Plan Slides: A campaign plan from Black Friday to January sales, with offers, channels, stock and the measures to review. If that is not the right fit, compare it with Integrated Campaign Plan Deck.
How many pages does a campaign brief need?
The templates here are 2 to 12 pages long. Cut any section you do not need; each template explains what its sections are for.
Can I make a campaign brief in Google Slides?
Yes. These campaign brief templates work in Google Slides, Microsoft PowerPoint, Google Docs, and Microsoft Word. All 6 templates are free, with no account or email needed.
Who are these campaign brief templates written for?
Mostly charities and non-profits and agencies and consultants. The sample text in each one is written for a specific situation, so replace it with your own details.