Partners, freelance designers and fundraisers need to use a charity's brand correctly without asking the brand team for every decision. This brand book template sets the rules in order: mission, logo, partner use, color values, photo consent and voice, then a guide and contacts. Each slide pairs a rule with the reason it exists, so people follow it because they understand it, not because they fear the policy.

The sample describes Vesperly Brands, a fictional nonprofit, with example color values, partner permissions and consent rules, so you can see how a finished brand book reads. Replace the logo files, the HEX, RGB and CMYK values and the three voice traits with your own, and delete any rule you do not enforce. Add your approval contact and turnaround time before you share the deck.