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Brand guidelines templates

6 templates

All templates

Compare brand guidelines versions

Brand Launch Deck for StaffCo-Branding GuidelinesNonprofit Brand GuidelinesBrand Guidelines Deck
FormatPresentationDocumentPresentationPresentation
Works inGoogle Slides and PowerPointGoogle Docs and WordGoogle Slides and PowerPointGoogle Slides and PowerPoint
Length12 slides7 pages10 slides11 slides
StyleEditorialCorporateEditorialMinimal

How to choose a brand guidelines template

Brand guidelines show how a brand should look and sound. They keep work consistent as more people and suppliers use the brand.

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Cover brand story and values, logo use, color palette, typography, imagery, tone of voice, and examples of correct use.

Show right and wrong examples side by side, which teaches faster than rules alone.

Compare Brand Launch Deck for Staff, Co-Branding Guidelines, and Nonprofit Brand Guidelines, all 7 to 12 pages long, then pick the closest match and replace the sample text with your own.

Questions

What is a set of brand guidelines?

Brand guidelines show how a brand should look and sound. They keep work consistent as more people and suppliers use the brand.

What should a set of brand guidelines include?

Include brand story and values, logo use, color palette, typography, imagery, tone of voice, and examples of correct use. Show right and wrong examples side by side, which teaches faster than rules alone.

Which brand guidelines template should I start with?

Start with Brand Launch Deck for Staff: Introduce a new brand to employees with the story, the changes that matter to them and the steps to take. If that is not the right fit, compare it with Co-Branding Guidelines.

How many pages does a set of brand guidelines need?

The templates here are 7 to 12 pages long. Cut any section you do not need; each template explains what its sections are for.

Can I make a set of brand guidelines in Google Slides?

Yes. These brand guidelines templates work in Google Slides, Microsoft PowerPoint, Google Docs, and Microsoft Word. All 6 templates are free, with no account or email needed.

Who are these brand guidelines templates written for?

Mostly charities and non-profits and startups and founders. The sample text in each one is written for a specific situation, so replace it with your own details.

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