Competitor Messaging Battlecard
Docs + Word7 pages
FreeCompetitor analysis templates
6 templates
All templates
Competitor Teardown Deck
Slides + PowerPoint10 slides
Free
Local Competitor Analysis
Docs + Word7 pages
Free
Competitive Landscape Deck
Slides + PowerPoint10 slides
Free
Competitor Analysis Report
Docs + Word8 pages
Free
SWOT Analysis
Docs + Word7 pages
Free- Browse all templates
Compare competitor analysis versions
 Competitor Messaging Battlecard |  Competitor Teardown Deck |  Local Competitor Analysis |  Competitive Landscape Deck | |
|---|---|---|---|---|
| Format | Document | Presentation | Document | Presentation |
| Works in | Google Docs and Word | Google Slides and PowerPoint | Google Docs and Word | Google Slides and PowerPoint |
| Length | 7 pages | 10 slides | 7 pages | 10 slides |
| Style | Bold | Modern | Editorial | Modern |
How to choose a competitor analysis template
A competitor analysis compares your business with its rivals to show where you are stronger, where you are exposed and what to do next.
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Cover competitors covered, products and pricing, positioning, strengths and weaknesses, market gaps, and recommended actions.
End with what you will change. A comparison that leads to no action is only research.
Compare Competitor Messaging Battlecard, Competitor Teardown Deck, and Local Competitor Analysis, all 7 to 10 pages long, then pick the closest match and replace the sample text with your own.
Questions
What is a competitor analysis?
A competitor analysis compares your business with its rivals to show where you are stronger, where you are exposed and what to do next.
What should a competitor analysis include?
Include competitors covered, products and pricing, positioning, strengths and weaknesses, market gaps, and recommended actions. End with what you will change. A comparison that leads to no action is only research.
Which competitor analysis template should I start with?
Start with Competitor Messaging Battlecard: A single-competitor battlecard that gives sales the proof, the traps to avoid and the exact replies to the objections they hear. If that is not the right fit, compare it with Competitor Teardown Deck.
How many pages does a competitor analysis need?
The templates here are 7 to 10 pages long. Cut any section you do not need; each template explains what its sections are for.
Can I make a competitor analysis in Google Docs?
Yes. These competitor analysis templates work in Google Docs, Microsoft Word, Google Slides, and Microsoft PowerPoint. All 6 templates are free, with no account or email needed.
Who are these competitor analysis templates written for?
Mostly small businesses. The sample text in each one is written for a specific situation, so replace it with your own details.