Content Calendar Planner
Sheets + Excel4 slides
FreeContent calendar templates
2 templates
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Social Media Calendar
Sheets + Excel4 slides
Free- Browse all templates
Compare content calendar versions
 Content Calendar Planner |  Social Media Calendar | |
|---|---|---|
| Format | Spreadsheet | Spreadsheet |
| Works in | Google Sheets and Excel | Google Sheets and Excel |
| Length | 4 slides | 4 slides |
| Style | Bold | Bold |
What a content calendar should cover
A content calendar plans what you will publish and when, across blogs, newsletters and social media. It keeps a team on schedule and makes sure posts support the same campaigns.
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Cover publishing dates, topic or title, channel, format, owner, status, and campaign or theme.
Plan around the dates your audience cares about, and leave a few open slots for posts that need to react to news.
Compare Content Calendar Planner and Social Media Calendar, all 4 pages long, then pick the closest match and replace the sample text with your own.
Questions
What is a content calendar?
A content calendar plans what you will publish and when, across blogs, newsletters and social media. It keeps a team on schedule and makes sure posts support the same campaigns.
What should a content calendar include?
Include publishing dates, topic or title, channel, format, owner, status, and campaign or theme. Plan around the dates your audience cares about, and leave a few open slots for posts that need to react to news.
How far ahead should a content calendar go?
Plan the next one to three months in detail, with broad themes for the rest of the year. Keep some slots open so you can respond to events.
How do I plan social media posts?
Choose a few themes, decide how often to post on each platform, then schedule each post with its copy, image and link. Review results monthly and adjust.
What should a content calendar include?
Include the publish date, topic, channel, owner and status for each piece. Add links to drafts and assets so the team can find them quickly.
Where should I start with a content calendar?
Start with Content Calendar Planner: Plan posts by channel and owner, then track each one from idea to published. If that is not the right fit, compare it with Social Media Calendar.
How long is a content calendar?
The templates here are 4 pages long. Cut any section you do not need; each template explains what its sections are for.
Which apps can I use for a content calendar?
Yes. These content calendar templates work in Google Sheets and Microsoft Excel. All 2 templates are free, with no account or email needed.