Brand rules usually live in one designer's head or in a 60-page PDF nobody opens. This deck fixes the decisions that matter in 11 slides: the brand story, logo size and clear space, color values, typography, imagery ratios, voice and tone, real applications, and the mistakes that cost the most. Each rule sits next to the reason it exists, so people follow it instead of guessing.

The sample follows Candlemas Brands, a fictional home fragrance company, with a minimum logo width of 24 mm in print and 96 px on screen, a three-color palette with HEX, RGB and CMYK values, two typefaces and a before-and-after voice example. Replace the logo, color values, fonts, photos and voice traits with your own, delete any rule you do not enforce, and add your approvals email and turnaround time on the last slide.