A new brand reaches customers only when staff use it correctly, and that starts with a clear briefing. This brand book template for staff tells people why the change happened, what stays the same, what is new, what they must do, and where to find the logo, colour and template files. It pairs each rule with its reason, so people follow it because they understand it rather than because they were told to.

The sample is for Lindenhurst Media, a fictional UK media company that moves all of its work under one name, Lindenhurst. It sets a primary green at #1F6B52, a warm sand, a logo minimum of 24 mm in print, and a checklist that requires 4.5:1 text contrast. Replace the logo, colours, rules and approvers with your own, add a real before-and-after example from your copy, and confirm the email address and turnaround time for approvals before you launch.