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The Market Research Report template's indigo cover with a city crowd, next to its executive summary and key findings

Market Research Report

Document template for Google Docs and Word

Make a copy in Google Docs
Type
Document
Price
Free
Pages
6 · US Letter
Style
Modern
Difficulty
Intermediate
Updated
October 29, 2026

Every page (6)

Overview

Research only matters if someone acts on it. This template leads with the answer: an executive summary with headline figures, numbered key findings and a clear recommendation, followed by the evidence behind it.

The evidence pages cover market size and growth, customer insights with survey results and personas, and the competitive landscape with a comparison table and positioning map. A final page sets out actions by impact, effort and timing, plus your method and margin of error.

Useful for

  • Presenting customer survey results to leadership or a client
  • Sizing a new market before a launch or investment
  • A competitor analysis with clear recommendations

What's included

  • Photo cover with title, client and confidentiality line
  • Executive summary with headline figures and numbered findings
  • Market size chart, category breakdown and growth drivers
  • Survey results chart and two customer personas
  • Competitor comparison table and positioning map
  • Action plan by impact, effort and timing, plus method notes

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Change the title, client and date on the cover and the footer text on each page.

  3. 3

    Replace the sample figures and charts with your own data using Insert → Chart → From Sheets.

  4. 4

    Rewrite the key findings and recommendation last, once the evidence pages are complete.

  5. 5

    Update the method section with your sample size, dates and margin of error, then share or download as PDF.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

What should go in the executive summary?

The answer first: two or three headline figures, four findings at most, and one recommendation a reader could approve on the spot.

How do I show my margin of error?

State the sample size, how people were recruited and the margin of error at 95% confidence in the method section. The template includes an example.

Are the figures real?

No. All figures, companies and personas are fictional sample content showing how a finished report reads.

  • #market-research
  • #survey
  • #competitor-analysis
  • #personas
  • #editorial

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