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Marketing plan templates

5 templates

All templates

Compare marketing plan versions

B2B Marketing Plan DeckEcommerce Marketing PlanAnnual Marketing PlanOne-Page Marketing Plan
FormatPresentationDocumentDocumentDocument
Works inGoogle Slides and PowerPointGoogle Docs and WordGoogle Docs and WordGoogle Docs and Word
Length12 slides9 pages12 pages2 pages
StyleCorporateBoldBoldMinimal

How to choose a marketing plan template

A marketing plan sets out how you will reach customers over a campaign or a year. It connects goals to channels, budget and timing.

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Cover goals, target audience, positioning, channels and tactics, budget, calendar, and how results are measured.

Tie each channel to one measurable goal, which makes it easy to see what to cut.

Compare B2B Marketing Plan Deck, Ecommerce Marketing Plan, and Annual Marketing Plan, all 2 to 12 pages long, then pick the closest match and replace the sample text with your own.

Questions

What is a marketing plan?

A marketing plan sets out how you will reach customers over a campaign or a year. It connects goals to channels, budget and timing.

What should a marketing plan include?

Include goals, target audience, positioning, channels and tactics, budget, calendar, and how results are measured. Tie each channel to one measurable goal, which makes it easy to see what to cut.

Which marketing plan template should I start with?

Start with B2B Marketing Plan Deck: A 12-slide B2B marketing plan that ties pipeline targets, account-based tiers and budget to sales commitments. If that is not the right fit, compare it with Ecommerce Marketing Plan.

How long is a marketing plan?

The templates here are 2 to 12 pages long. Cut any section you do not need; each template explains what its sections are for.

Which apps can I use for a marketing plan?

Yes. These marketing plan templates work in Google Slides, Microsoft PowerPoint, Google Docs, and Microsoft Word. All 5 templates are free, with no account or email needed.

Who are these marketing plan templates written for?

Mostly small businesses. The sample text in each one is written for a specific situation, so replace it with your own details.

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