A results sheet for marketers who run adverts and promotions on several platforms. The Campaigns tab holds one row per campaign with its spend, impressions, clicks, conversions and revenue. Click-through rate, cost per click, conversion rate and return on ad spend are worked out for you. The Dashboard totals results by platform and charts spend against revenue.

The template comes with sample campaigns so you can see how it works. Make a copy, then replace the sample rows with your own figures. Formulas, the dashboard and the chart update on their own as you add rows.