Campaign Performance Report
Docs + Word7 pages
FreeCampaign report templates
5 templates
All templates
Campaign Performance Tracker
Sheets + Excel3 slides
Free
Email Campaign Report
Docs + Word8 pages
Free
Agency Campaign Wrap Deck
Slides + PowerPoint11 slides
Free
Campaign Results Presentation
Slides + PowerPoint12 slides
Free- Browse all templates
Compare campaign report versions
 Campaign Performance Report |  Campaign Performance Tracker |  Email Campaign Report |  Agency Campaign Wrap Deck | |
|---|---|---|---|---|
| Format | Document | Spreadsheet | Document | Presentation |
| Works in | Google Docs and Word | Google Sheets and Excel | Google Docs and Word | Google Slides and PowerPoint |
| Length | 7 pages | 3 slides | 8 pages | 11 slides |
| Style | Modern | Modern | Minimal | Modern |
How to choose a campaign report template
A campaign report shows what a finished campaign achieved against its goals, what it cost and what was learned. It helps a team decide what to repeat, change or stop next time.
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Cover campaign goals, results against targets, channel performance, cost per result, audience response, lessons learned, and recommendations.
Lead with the outcome against the original goal, then show the channel detail, since most readers stop at the top of the report.
Compare Campaign Performance Report, Campaign Performance Tracker, and Email Campaign Report, all 3 to 12 pages long, then pick the closest match and replace the sample text with your own.
Questions
What is a campaign report?
A campaign report shows what a finished campaign achieved against its goals, what it cost and what was learned. It helps a team decide what to repeat, change or stop next time.
What should a campaign report include?
Include campaign goals, results against targets, channel performance, cost per result, audience response, lessons learned, and recommendations. Lead with the outcome against the original goal, then show the channel detail, since most readers stop at the top of the report.
What should a campaign report include?
Include the original goals, the results against them, the spend, a breakdown by channel and what you would change. Open with a short summary.
What is cost per result?
Cost per result is the total spend divided by the number of results, such as sign-ups or sales. It makes campaigns on different channels easier to compare.
When should a campaign report be written?
Write it within two to four weeks of the campaign ending, once results have settled but while the details are still fresh. Allow for late sales if your buying cycle is long.
Which campaign report template should I start with?
Start with Campaign Performance Report: A written report that sets campaign results against the objective, the cost per result and what to repeat. If that is not the right fit, compare it with Campaign Performance Tracker.
How many pages does a campaign report need?
The templates here are 3 to 12 pages long. Cut any section you do not need; each template explains what its sections are for.
Can I make a campaign report in Google Docs?
Yes. These campaign report templates work in Google Docs, Microsoft Word, Google Sheets, Microsoft Excel, Google Slides, and Microsoft PowerPoint. All 5 templates are free, with no account or email needed.
Who are these campaign report templates written for?
Mostly agencies and consultants. The sample text in each one is written for a specific situation, so replace it with your own details.