A campaign report is often a list of opens and clicks, which tells leadership little about whether the money worked. This template starts with the objective and the answer, then walks through sends, opens and clicks, conversions, tests and next steps. Each page separates measured results from estimates, so the return on the campaign can be argued from evidence.

The figures are sample data for Yarrowfield Collective, a fictional arts collective, running a spring member drive with email, paid social and events. Replace the objective, the exports and the costs with your own, and state your attribution model. Add agency and production costs before you calculate cost per result, because a return that leaves them out will not hold up.