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The title slide and first slides of the Campaign Brief Deck template

Campaign Brief Deck

Presentation template for Google Slides and PowerPoint

Make a copy in Google Slides
Type
Presentation
Price
Free
Slides
12
Style
Modern
Difficulty
Beginner
Updated
November 1, 2026

Every slide (12)

Overview

Agencies lose weeks when a brief arrives as a long email with no clear objective, budget or limits. This deck puts the whole brief into one meeting: the business problem, the audience, the single insight, what you want, the mandatories, the budget and the timing, each on its own slide so the room can agree line by line.

The sample follows Junipera Creative briefing an agency to fill a studio waitlist with 4,000 qualified leads at $45 each on a $180k budget. Replace the problem with your CMO's one-sentence case, rewrite the objective with your own number, baseline and end date, and enter your approved budget and approval dates.

Useful for

  • A kickoff meeting where a brand team briefs a new agency on a campaign
  • A pitch brief sent to three agencies so their ideas can be compared fairly
  • An internal alignment session before the CMO signs off a campaign budget

What's included

  • Cover and business problem slides with the evidence behind the campaign
  • Audience cards and reach columns showing who the campaign must move
  • Insight slide with a chart, so creatives start from what the audience believes
  • Objective and mandatories slides that set the target and the non-negotiables
  • Budget stats and a five-step timeline with approval gates
  • A make-it-yours guide slide and a closing slide with contacts

How to use it

  1. 1

    Click Make a copy in Google Slides, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace the business problem with the one sentence your CMO would use to justify the campaign, and swap the evidence bullets for your own numbers.

  3. 3

    Rewrite the objective with a number, a baseline and an end date, then replace the audience cards with your segment and the one insight that explains their behavior.

  4. 4

    List only real mandatories such as legal lines, logo and tone, then enter your approved budget and the dates of each approval gate on the timeline.

  5. 5

    Delete the guide slide, then share the deck with your agency or present it in the briefing meeting.

What you need

Requirements

  • A Google account with access to Google Slides

Works with

  • Google Slides
  • Microsoft PowerPoint (File → Download → .pptx)

Questions

Can I use this campaign brief for a pitch between several agencies?

Yes. Send the same deck to every agency so each one answers the same problem, budget and mandatories, and you can judge the ideas side by side.

Is the organization in the sample real?

No. Junipera Creative, the people, the email addresses and every figure are fictional sample content. Replace them with your own details before sharing.

How long should the briefing meeting take?

About 45 minutes. Spend most of it on the insight, the objective and the mandatories, because those decide whether the agency's ideas can be judged later.

  • #campaign-brief
  • #creative-brief
  • #agency-brief
  • #marketing
  • #google-slides
  • #brief-template
  • #one-page-brief

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