A holiday campaign fails when offers, stock and channels are planned by teams that never meet. This eleven-slide deck puts them in one sequence: key dates and a timeline, the offers and their margin rules, the channels, the stock position, customer service and the measures reviewed each week. Each slide has one job and one owner, so the brief can be read in ten minutes and agreed in one meeting.

The sample is for Flintmere Creative, running a season from October to January with a 15 percent early-bird offer, a stock cover of £420k and a weekly scorecard of six measures. It shows how the dates, numbers and owners link across slides. Replace the names, offers, budget and dates with your own, and check the stock figures against your system before the review.