Campaign Brief Deck
Slides + PowerPoint12 slides
Free
- Type
- Document
- Price
- Free
- Pages
- 2 · US Letter
- Style
- Corporate
- Difficulty
- Beginner
- Updated
- October 31, 2026
Every page (2)
Overview
Campaigns go wrong when creative starts before anyone agrees what success is. This brief puts the objective, audience and insight, the single message, the channels and dates, and the budget on one page, so approvers can sign off and the team can judge the work against it later.
The sample is a nine-week campaign for a fictional regional newsletter: 1,800 qualified trials at $50 each on a $90,000 budget, split 20% production, 70% paid media and 10% measurement. Replace the problem, the objective, the audience insight and the budget with your own.
Useful for
- A marketing lead briefing an agency before any creative work begins
- A small team getting a budget holder to sign off a campaign in one meeting
- A freelancer or media planner checking audience, channels and limits before booking
What's included
- Headline figures for budget, target click rate and the lead goal
- A numbered brief covering objective, audience and insight, single message, and channels
- Budget split across production, paid media and measurement that adds up to the total
- Sign-off band with the approval date and the first results review
- Make it yours guide page with five replacement steps
How to use it
- 1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Rewrite the objective with a number, a baseline and an end date, then replace the audience with your segment and the one insight that explains their behavior.
- 3
Enter your approved budget and check that production, media and measurement add up to it.
- 4
Replace the mandatories with only the real ones, such as legal lines, logo and tone, and set the date of each approval gate.
- 5
Delete the guide page, then share the brief with your agency and approvers or present it.
What you need
Requirements
- A Google account with access to Google Drive
Works with
- Google Docs
- Microsoft Word (download the .docx)
Questions
Why keep a campaign brief to one page?
A single page forces one objective and one message, and it gives approvers something they can read in minutes and later use to judge whether the creative did its job.
Which budget split should I use?
The sample uses 20% production, 70% media and 10% measurement. Most campaigns put 15 to 25% into production and 60 to 75% into media, so adjust to your channels.
Are the company, people and figures real?
No. Ravenmoor Media, the Harbor Dispatch newsletter, the people and every figure are fictional sample data. Replace them with your own before sharing.
- #campaign-brief
- #marketing-brief
- #creative-brief
- #agency-brief
- #marketing-plan
- #one-page-brief
- #google-docs
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