Campaigns drift when the idea, the objective and the budget live in separate documents, and agencies spend weeks on work nobody can judge. This campaign brief template puts the campaign on one line of logic: the idea, the phases it runs in, the role of each channel, the assets it needs, the timeline and the measures. Each slide has one point, so creatives and approvers can work from the same page.

The sample describes Lindenhurst Media's Switch in an Hour campaign for UK households, with a £180K budget, 4,200 qualified leads and a ten-week flight. Replace the insight, the channels, the budget and the approval dates with your own, and set the objective with a baseline and an end date. Keep the mandatories to the few lines that must appear, so the creative stays free to work.