This Google Docs campaign brief template helps charity fundraisers set out an appeal in seven designed pages. It covers the case for support, the donor segments you are asking, the ask amounts for each, the channels and roles, and a timeline with approval gates. Each section holds one idea, so an agency creative team can see the insight, the single-minded message and the mandatories at a glance, and approvers can judge the work against the same objective later.

The sample brief is written for Zephyrine Studio, a fictional organisation, and shows what a finished creative brief for an agency looks like: named owners, a £180k budget, dated approval gates and a measure for each objective. Make your own copy, then replace the business problem, segments, asks and dates with your approved figures. Delete any section you do not need, and keep the approval gates so the brief stays a fixed reference.