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One-Page Content Strategy

Document template for Google Docs and Word

Make a copy in Google Docs
Type
Document
Price
Free
Pages
2 · US Letter
Style
Corporate
Difficulty
Beginner
Updated
October 31, 2026

Every page (2)

Overview

Small teams and solo marketers rarely have time for a 30-page content plan, and without one the editorial effort turns ad hoc. This template fits the plan on a single page: who you write for and what they ask, the pillars that decide what is in and out, the weekly rhythm, the channels and the two measures that tell you it is working. A second page guides you through replacing the sample.

The sample is a content plan for Thistledown Studio, a fictional design studio with 48,000 monthly blog sessions, 58% of them from search. It sets four pillars, a weekly cadence for a team of four and goals tied to leads, not pageviews. Replace the audience questions, pillars, cadence, owner and measures with your own, and keep only plans your team can sustain for twelve months.

Useful for

  • A solo marketer asking the founder to approve what will be published each week, and why
  • A small team agreeing pillars and cadence at a quarterly planning session
  • A freelancer or agency briefing a new writer on audience, themes and what is out of scope

What's included

  • One-page plan with an answer-first heading and three headline figures
  • Four numbered sections: audience, pillars, cadence and goals with channels
  • Pillar shares that add up to 100% of output, with an exclusion rule
  • Weekly cadence sized to a team of four, with a named calendar owner
  • Next-step box with the approval date and the monthly review
  • A make-it-yours guide page with five steps for replacing the sample

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Write your own three to five pillars and delete any your team could not sustain for twelve months.

  3. 3

    Replace the audience questions with real queries from search console and sales calls, and set the cadence to your headcount.

  4. 4

    Name an owner for the calendar, pick two measures tied to a business goal and remove vanity metrics.

  5. 5

    Delete the guide page, then share the plan or present it.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

How many content pillars should a small team have?

Three to five. Each should take 15 to 35% of output and be narrow enough to exclude topics. If anything fits a pillar, it is too broad to guide choices.

Which measures should I put on the page?

Pick two that sit on a business goal, such as qualified leads and email signups. Track pageviews if you like, but do not report them as success.

Is the Thistledown Studio data real?

No. The organization, people and figures are fictional sample data. Replace every name, email address and number with your own before sharing the plan.

  • #content-strategy
  • #content-plan
  • #editorial-calendar
  • #content-pillars
  • #one-page-plan
  • #marketing-plan
  • #google-docs

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