Marketing teams often publish a lot without agreeing what each piece is for, who it reaches or how success is judged. This template gives leadership one plan to approve and writers one framework to work in. It moves from points of view and spokespeople to formats, distribution channels, a quarterly calendar and a short set of measures, with a RACI table that names who decides each step.

The sample for Ivywell Creative shows four pillars that take 35, 30, 20 and 15 percent of output, a 240-URL content audit with keep, update, merge and remove shares, and leads, pipeline and reader depth as the measures. Replace the pillars, people and figures with your own, and keep the rule that any piece not on a pillar needs a named reason to exist.