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Content Audit Report

Document template for Google Docs and Word

Make a copy in Google Docs
Type
Document
Price
Free
Pages
6 · US Letter
Style
Editorial
Difficulty
Beginner
Updated
November 6, 2026

Every page (6)

Overview

Content teams publish a lot and still struggle to show results, usually because nobody decided what to keep, what to fix and what to stop making. This template sets a content strategy in one document: an audit scope, an inventory summary, performance, the keep, update, merge and remove decisions, and priorities with owners. It is written for an editor-in-chief to present and a team to follow.

The sample is for Lowmoor Studio, a fictional content team that audited 312 URLs and measured an organic share of traffic of 58.4 percent. Its figures, decisions and owners are sample data. Replace the pillars, audit results and calendar with your own, and keep only the measures that tie back to a business goal.

Useful for

  • An editor-in-chief presenting the content plan to leadership
  • An SEO lead running a content audit before a site migration
  • A writer checking formats and cadence before taking a new brief

What's included

  • Scope page listing what the audit covers and what it does not
  • Inventory summary with counts by content type
  • Performance scorecard with traffic, leads and budget
  • Decisions page with merge, remove and update counts
  • Priorities chart and goals with owners and due dates
  • Guide page with steps for replacing the sample strategy

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Write your own three to five pillars, and remove any the team could not sustain for a year.

  3. 3

    Replace the audit counts and decisions with your own URL inventory and rules.

  4. 4

    Set cadence to your real headcount, then fill the first quarter of the calendar.

  5. 5

    Delete the guide page, name owners for each stage, then share the strategy for approval.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Is this content strategy template free to use?

Yes, free to use. The copy in your Drive can record each keep, update, merge or remove decision as you go.

Are the company, people and figures real?

No. Lowmoor Studio, its team, pages and audit counts are fictional sample data. Replace every figure with results from your own content inventory before use.

How often should a content audit be repeated?

Most teams review the full library once a year and check high-traffic pages every quarter, so decisions stay current as products and search behaviour change.

  • #content-strategy
  • #content-audit
  • #editorial-calendar
  • #content-pillars
  • #seo-planning
  • #google-docs-template

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