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The first pages of the Academic Market Research Paper template

Academic Market Research Paper

Document template for Google Docs and Word

Make a copy in Google Docs
Price
Free
Style
Modern
Difficulty
Beginner
Updated
November 6, 2026

Every page (9)

Overview

Lecturers mark research papers on structure, evidence and citation, while decision-makers want the answer first. This template does both: a one-page abstract with the headline figures, an introduction, a literature review, a method page with quality checks, findings with charts, a discussion plan and a references page.

The sample is a Dunlinn Collective survey of 840 UK households on refillable cleaning products: 52% would switch at 15% off, against 27% at full price, with a margin of error of 3.4%. Replace the research question, sample, charts, quotes and recommendations with your own, keeping the base size beside every percentage.

Useful for

  • A marketing student writing up a survey for a dissertation or module assignment
  • A lecturer giving a class a worked example of a market research report structure
  • A small research team turning survey data into a paper for a client or funder

What's included

  • Cover and one-page abstract with headline figures, four findings and a research question
  • Introduction page with a title block, market sizing figures and the questions the paper answers
  • Literature review grid of agreed, contested and missing evidence, with a timeline of studies
  • Method page with a process flow, response rate and quality checks
  • Findings page with a trend chart, a share chart and reasons for holding back
  • Discussion plan, verbatim comments, a glossary and a guide page to delete

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace the research question and the sample description on the abstract and method pages with your own.

  3. 3

    Paste your survey results into the charts, add the base size beside each percentage and rewrite the so-what.

  4. 4

    Keep four to six verbatim comments, including one that disagrees, and make each recommendation cite its finding.

  5. 5

    Delete the Make it yours page, then share the paper with your tutor or client.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Is this market research paper template free?

Yes. Make a copy in Google Docs and it is yours to edit, with no sign-up here and no cost.

Does it include a literature review and method section?

Yes. There is a literature review page with agreed, contested and missing evidence, and a method page covering the sample, response rate, weighting and quality checks.

Is the sample content real?

No. Dunlinn Collective, its people, the survey and every figure are fictional and made up for the example. Replace them with your own before you share it.

  • #market-research
  • #research-paper
  • #survey-report
  • #literature-review
  • #academic-report
  • #google-docs

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