A brand survey produces pages of percentages but rarely a clear answer. This report puts the answer first, then shows the method, the awareness funnel, brand perception against a main competitor, a competitor comparison and a short table of actions that each trace back to a numbered finding.

The sample follows Wrenfield Brands, a fictional food maker, and a January 2027 survey of 1,000 UK adults: 55% prompted awareness, 14% unprompted, a net promoter score of +24 and a value gap behind its main rival. Replace the research question, base sizes, scores and competitors with your own.