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The first pages of the Customer Survey Report template

Customer Survey Report

Document template for Google Docs and Word

Make a copy in Google Docs
Price
Free
Style
Modern
Difficulty
Beginner
Updated
November 1, 2026

Every page (7)

Overview

Survey results usually arrive as a spreadsheet nobody wants to read. This Google Docs template puts the answer first, then shows who responded, what they said and what to do about it. It runs across seven pages: a summary with headline figures and a recommendation, method and sample, findings with charts, verbatim comments, actions, and a short guide for making it yours.

The sample follows Kingfisher Row Media, a fictional publisher, through a February 2027 survey of 800 subscribers with a 14% response rate and a margin of error of plus or minus 3.5%. Every percentage states its base, and four numbered findings feed the actions. Replace the research question, the sample table, the chart data and the quotes, and keep at least one comment that disagrees with your main finding.

Useful for

  • A quarterly subscriber survey summarized for the marketing director before a pricing review
  • A brand tracker readout for founders and investors who want sample size and method up front
  • A customer panel study handed to a product owner who needs segment differences and verbatims

What's included

  • Cover and summary page with three headline figures, four numbered findings and a recommendation box
  • Method and sample page with a response table, fieldwork notes and rules for reading the figures
  • Findings page with a bar chart, a donut chart and three renewal drivers with base sizes
  • Verbatims page with a quote table covering promoters, passives and detractors, plus a theme map
  • Actions page with a requested-changes chart, two persona cards and actions tied to finding numbers
  • Make-it-yours guide with five steps for replacing the sample content

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace the research question, sample table and fieldwork notes on the Method and sample page with your own.

  3. 3

    Update each chart and rewrite the one-line takeaway beside it, stating the base size for every percentage.

  4. 4

    Swap in four to six real verbatims, include one that disagrees, and link each action to a finding number.

  5. 5

    Delete the Make it yours page, then share the document or present it.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Are the people and figures real?

No. Kingfisher Row Media, its subscribers, the quotes and every figure are fictional sample data, made up to show what a finished report looks like.

Can I use it for interviews or desk research?

Yes. Replace the response table with your interview groups or sources, and keep the answer-first summary, the base sizes and the numbered findings.

Do I need design skills to edit it?

No. It is a normal Google Docs file, so after you make your copy in your own Google Drive you edit the text and tables like any other document.

  • #survey-report
  • #market-research
  • #customer-survey
  • #google-docs
  • #nps
  • #survey-results
  • #verbatims
  • #research-report

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