Market Research Presentation
Slides + PowerPoint18 slides
Free
- Type
- Presentation
- Price
- Free
- Slides
- 12
- Style
- Editorial
- Difficulty
- Beginner
- Updated
- October 30, 2026
Every slide (12)
Overview
Brand work stalls when purpose, audience and positioning live in different documents. This deck puts them in one sequence: why change now, what the brand is for, who it serves, how it is positioned against named alternatives, how it behaves, and what proves it. It ends with a costed rollout.
The sample follows Gorsefield Collective, a fictional cooperative of independent workshops, through a $240,000 rebrand with an audit against two rivals, a positioning statement, personality examples and a quote as evidence. Replace the figures, the proof points and the cost split with your own quotes and results.
Useful for
- A brand director presenting a rebrand case and budget to the founders and the board
- An agency pitching a positioning and message house to a new client
- A marketing lead briefing designers and copywriters on one shared direction
What's included
- Cover and a context slide with the brand audit against two competitors
- Purpose and values slides, including four value cards
- Audience slide with three buyer groups and a positioning statement built from four parts
- Personality slide with behavioral examples of what the brand would and would not say
- Proof point quote slide and a four-step rollout with costs
- Make it yours guide slide and a closing contacts slide
How to use it
- 1
Click Make a copy in Google Slides, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Rewrite the purpose and positioning statement so that a competitor could not sign them without changing a word.
- 3
Replace the audit figures with your own awareness and consideration results, and name the competitors you compare against.
- 4
Swap the rollout costs for supplier quotes and mark the order: internal first, then customer-facing, then physical.
- 5
Delete the guide slide, then share the deck or present it.
What you need
Requirements
- A Google account with access to Google Slides
Works with
- Google Slides
- Microsoft PowerPoint (File → Download → .pptx)
Questions
Can I use this as a rebrand proposal as well as a brand strategy?
Yes. The context slide makes the case for change and the rollout slide carries a cost split across identity, digital, signage and print, and launch.
Is the positioning statement a fixed format?
It is built from four parts: target, frame of reference, benefit and reason to believe. Each part has its own card so you can edit them one at a time.
Are the organization and numbers real?
No. Gorsefield Collective, its people, its audit results and all figures are fictional sample data. Replace them with your own before sharing.
- #brand-strategy
- #brand-positioning
- #rebrand-proposal
- #message-house
- #brand-architecture
- #google-slides
- #marketing
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