Teams ask for a brand platform when they need one direction for naming, messaging and campaigns, and most end up with slides nobody reads. This brand positioning statement template is a Google Docs document that sets the target, the frame of reference, the benefit, the reasons to believe and the three pillars in order. It works as a brand strategy template for a rebrand case or a campaign brief, with a one-page summary for readers who will not read further.

The sample is for Northfold Creative, a fictional UK agency that helps housing groups write letters residents actually read. It shows a rebrand budget of £240K, reply rates that rose from 19 to 27 per cent, and a scorecard of pillar goals with owners and dates. Replace the statement, proof points, costs and owners with your own, then check every figure against its source. A message house template can sit beside it to shape the wording for each audience.