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Brand strategy templates

4 templates

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Compare brand strategy versions

Brand Positioning StatementEmployer Brand StrategyMessaging FrameworkBrand Strategy Deck
FormatDocumentDocumentDocumentPresentation
Works inGoogle Docs and WordGoogle Docs and WordGoogle Docs and WordGoogle Slides and PowerPoint
Length7 pages7 pages7 pages12 slides
StyleMinimalEditorialBoldEditorial

Writing a brand strategy that gets read

Brand strategy, positioning or rebrand. That is the job of the 4 templates on this page, and each one takes a different angle on it.

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Compare Brand Positioning Statement, Employer Brand Strategy, and Messaging Framework, all 7 to 12 pages long, then pick the closest match and replace the sample text with your own.

Questions

What is the best brand strategy template to begin from?

Start with Brand Positioning Statement: A seven-page document that sets who a brand is for, what it promises and the proof it needs. If that is not the right fit, compare it with Employer Brand Strategy.

How many pages does a brand strategy need?

The templates here are 7 to 12 pages long. Cut any section you do not need; each template explains what its sections are for.

Can I make a brand strategy in Google Docs?

Yes. These brand strategy templates work in Google Docs, Microsoft Word, Google Slides, and Microsoft PowerPoint. All 4 templates are free, with no account or email needed.

Who are these brand strategy templates written for?

Mostly startups and founders and agencies and consultants. The sample text in each one is written for a specific situation, so replace it with your own details.

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