Most small business owners run their own social media in the gaps between everything else. This plan is built for that: it picks one lead platform and a few supporting ones, drops the rest, sets a weekly rhythm of about six hours, gives three simple post types, batches production into one session and tracks seven numbers on Fridays.

The sample is Wrenfield Brands, a small UK homeware maker run by one owner, growing Instagram by 3% a month from 820 followers. Replace the platforms, the content mix percentages, the rhythm based on the hours you really have, the names that answer comments, and the KPIs with numbers you can pull from your analytics today.