Social Media Strategy Deck template for Google Slides

The title slide and first slides of the Social Media Strategy Deck template

Every slide (11)

Overview

Social plans fail when the team is on every platform with no role for each, goals say 'increase awareness', and the plan assumes one person can film daily. This template sets out the current position, four numeric goals, a role for each platform, a content mix, real examples, a named team and the three numbers leadership will see.

The sample is a 2027 plan for Wrenfield Collective, an independent bookshop group: two lead platforms, three paused, a 40/30/20/10 content mix, a £54k budget and targets for engagement, site traffic and reply time. Replace the platforms, mix, examples, team and measures with the numbers you can pull from your analytics today.

Useful for

A leadership meeting where a social lead asks for budget and agreement on which platforms to drop
An annual planning session that sets goals, content pillars and a realistic weekly routine
A new agency or team briefing that needs platform roles and response rules in one deck

What's included

Photo cover and a 'where we are' slide with four facts and a source note
Three-column view of active, quiet and paused accounts, plus a goals slide with four dated targets
Platform roles shown as four steps, and a two-by-two matrix of content pillars by effort and impact
Examples slide, a resourcing slide for the team and a measures slide with headline numbers
Make-it-yours guide and a closing slide with a named contact

How to use it

1
Click Make a copy in Google Slides, then confirm on the Google page. The copy is saved to your own Google Drive.
2
Choose the two platforms you will invest in and mark the others as paused or closed on the platform slide.
3
Replace the content mix with the pillars that suit your audience, and use the hours you really have to set the weekly rhythm.
4
Name who answers comments, set the reply time, and replace the measures with numbers you can pull from your analytics today.
5
Delete the guide slide, then share or present the deck.

What you need

Requirements

A Google account with access to Google Slides

Works with

Google Slides
Microsoft PowerPoint (File → Download → .pptx)

Questions

How many platforms should the strategy cover?

Usually two: one lead and one supporting. The sample keeps Instagram and TikTok and pauses the rest, because a small team cannot produce good work for five accounts.

What goals should social media have?

Goals with a number and a date, such as follower growth, engagement rate, share of site sessions and reply time. 'Increase awareness' on its own cannot be checked.

Are the organisation and figures real?

No. Wrenfield Collective, its people and every figure are fictional sample data, written so the targets, budget and results agree across the deck.

#social-media-strategy
#social-media-plan
#content-pillars
#platform-strategy
#instagram
#tiktok
#marketing-presentation
#google-slides

Every slide (11)

Overview

Useful for

What's included

How to use it

What you need

Requirements

Works with

Questions

Social Media Plan for Small Businesses

Market Research Presentation

Annual Marketing Plan

More social media strategy templates

Instagram Strategy Slides

LinkedIn Strategy for B2B