Press Release
Docs + Word2 pages
Free
- Type
- Document
- Price
- Free
- Pages
- 2 · US Letter
- Style
- Corporate
- Difficulty
- Beginner
- Updated
- October 31, 2026
Every page (2)
Overview
A launch announcement fails when the news is buried or the facts cannot be checked. This template follows the inverted pyramid: headline and embargo first, then availability and price, a named customer quote, and a boilerplate with a media contact, all on one page.
The sample announces Foldline, a fictional layout tool from Lindenhurst Creative, with a 6 April 2027 launch, a price of £29 per seat per month, a 35% speed claim and a customer quote. Replace the headline, dateline, figures, quote and contact with your own, and have approvers check every claim.
Useful for
- A product marketer announcing a launch with a firm date and price to trade press
- A founder preparing an embargoed release for journalists ahead of a launch day
- A comms team keeping one approved record of the company's position and facts
What's included
- Title block with release date, embargo time, dateline and media contact
- Summary strip with price, speed gain, funding and annual plan saving
- Numbered sections for availability, pricing and a named customer quote
- Boilerplate paragraph with company facts and a media contact line
- Make it yours guide page with five replacement steps
How to use it
- 1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Rewrite the headline so it states the news, then replace the dateline, city, release date and embargo time with yours.
- 3
Replace the numbers with figures you can verify, and write a customer quote that the named person has approved.
- 4
Update the boilerplate and put a mobile number and email on the contact line that you will answer.
- 5
Delete the guide page, then share the release or export it as a PDF for journalists.
What you need
Requirements
- A Google account with access to Google Drive
Works with
- Google Docs
- Microsoft Word (download the .docx)
Questions
How long should a product launch press release be?
Aim for 300 to 500 words, with a lead paragraph that answers who, what, when, where and why, and three to five numbers that a journalist can verify.
Should I include an embargo time?
Yes, if you brief journalists early. State the time and the time zone, as the sample does, so no one publishes before you intend them to.
Are the company, people and figures real?
No. Lindenhurst Creative, Foldline, the customer, the contact and every figure are fictional sample data. Replace them with your own before sending anything.
- #press-release
- #product-launch
- #product-announcement
- #media-release
- #embargo
- #pr-template
- #google-docs
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