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The first pages of the Crisis Statement template

Crisis Statement

Document template for Google Docs and Word

Make a copy in Google Docs
Price
Free
Difficulty
Beginner
Updated
November 6, 2026

Every page (3)

Overview

This free Google Docs template helps a company publish a clear holding statement during an incident. It sets out what happened in a timeline, the actions being taken, who is affected, when the next update will come and who journalists should contact. Written in plain language, with claims attributed to named people, it serves as both the press statement and the approved record of the company's position.

The sample is for Zephyrine Studio, a fictional company, after a power cut at its Leeds studio on 12 March 2027. The names, times and contacts are invented. Replace the facts with confirmed details only, check each name and time with the people concerned, and get legal sign-off before the statement is published.

Useful for

  • An operational outage that customers and journalists will ask about today
  • A product fault that needs a short statement while the cause is checked
  • A safety or staffing incident where the next update time must be kept

What's included

  • A statement page with a timeline of the incident and a status key
  • A table of affected areas with the time each is expected back
  • A note on what clients should do now, with an urgent contact
  • An action plan with owners, dates and a Gantt for the response
  • A guide page with five numbered steps for adapting the statement

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace the timeline and affected areas with confirmed facts, times and places.

  3. 3

    Attribute each quote to a named person with their role, and get legal sign-off.

  4. 4

    Set a time for the next update, and keep to it even if there is no new fact.

  5. 5

    Delete the guide page, then publish the statement on your website and send it to the press list.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Should a holding statement name the cause?

Only when the cause is confirmed. Until then, say what is known, what is being checked and when you will next update. Speculation about the cause is the fastest way to lose control of the story.

Are Zephyrine Studio and the incident real?

No. Zephyrine Studio, the Leeds studio, the people, times and phone numbers are fictional sample data. Replace all of them with confirmed details before using the statement.

How soon should a statement be issued?

As soon as there are confirmed facts to share, usually within the first few hours. A short, accurate statement that promises a next update is better than a long one issued late.

  • #crisis-statement
  • #holding-statement
  • #press-statement
  • #incident-communications
  • #google-docs
  • #media-relations

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