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Press release templates

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Award Win Press ReleaseCrisis StatementFunding Announcement Press ReleasePress Release
FormatDocumentDocumentDocumentDocument
Works inGoogle Docs and WordGoogle Docs and WordGoogle Docs and WordGoogle Docs and Word
Length3 pages3 pages2 pages2 pages
StyleEditorialCorporateBoldCorporate

Writing a press release that gets read

A press release announces news to journalists in a form they can quickly use, such as a launch, funding round or appointment.

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Cover a factual headline, the date and location, the news in the first paragraph, a named quote, background about the company, and a media contact.

Put who, what, when and why in the first two sentences, as a journalist may read no further.

Compare Award Win Press Release, Crisis Statement, and Funding Announcement Press Release, all 2 to 3 pages long, then pick the closest match and replace the sample text with your own.

Questions

What is a press release?

A press release announces news to journalists in a form they can quickly use, such as a launch, funding round or appointment.

What should a press release include?

Include a factual headline, the date and location, the news in the first paragraph, a named quote, background about the company, and a media contact. Put who, what, when and why in the first two sentences, as a journalist may read no further.

What is the best press release template to begin from?

Start with Award Win Press Release: A three-page award press release that gives editors the news, the judges' words and the local angle in one read. If that is not the right fit, compare it with Crisis Statement.

How many pages does a press release need?

The templates here are 2 to 3 pages long. Cut any section you do not need; each template explains what its sections are for.

Can I make a press release in Google Docs?

Yes. These press release templates work in Google Docs and Microsoft Word. All 5 templates are free, with no account or email needed.

Who are these press release templates written for?

Mostly small businesses and startups and founders. The sample text in each one is written for a specific situation, so replace it with your own details.

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