Most marketing plans fail in the meeting because they list channels instead of answering the questions leadership asks: what did we get last year, what will we get this year, and what do you need from us. This deck is organized around those questions, with one slide for each, so the CEO and CFO can reach the budget and the expected pipeline in a few minutes.

The sample follows Ashdown Park Collective, a fictional organization with a $12M revenue target, a $1.08M budget and 196 sales-qualified leads planned across four quarters. Replace the goals, audiences and channel lines with your own, keep 10% of the budget unallocated for tests, and enter your actual 2026 results as the baseline.