Small business owners rarely need a 40-page strategy. They need one page that says who the customer is, what the message is, which channels get money, what the budget is and how success will be measured. This template lays that out in a simple nine-box structure with numbers beside every choice.

The sample is a plan for Lindenhurst Studio, a small design studio with a £28,800 annual budget, 60 qualified enquiries as its target and a clear split between paid search, content, events, tools and a held-back test fund. Replace the goals, audience, channel budget lines and last year's results with your own, keeping 10% unallocated for tests.