Marketing plans lose credibility when they list channels instead of outcomes. This deck starts with the pipeline the business needs, works backward through funnel conversion, segments and account-based tiers, then shows the programs, the sales commitments that make them work and a budget that holds back money for tests.

The sample is a 2027 plan for Kingfisher Row Creative: a $2.0M new-business target from 42 deals, 480 sales-qualified leads, three ABM tiers over 640 accounts and a $720k budget. Replace the funnel rates, segments, tier prices and budget lines with your own, and make sure the quarters add up to the year.