A competitor deck that lists facts without a decision is shelfware. This template sets out the landscape on a price map, profiles each rival, scores a 20-feature grid, captures the themes behind won and lost deals, and ends with a threat table that gives every rival a response and a date. Ten slides, ready to present to sales and leadership.

The sample follows Netherby Media's planning software against six rivals, with prices, review ratings, win rates from 28% to 55% and feature parity from 60% to 90%, all dated. Replace the rivals with the five your sales team meets in deals, then swap in your own criteria, prices and loss reasons.