Owners often guess where they stand against nearby rivals, and their guesses drift toward whichever competitor they meet most. This competitor analysis template compares a small set of local firms on price, turnaround, reviews and strengths, then shows where the business wins, where it is exposed and where the gap is. It ends in actions with owners, not a list of facts.

The sample is for Birchfield Media, a fictional local print and design firm, with four firms compared on price and turnaround, a review analysis and a bulk-order opportunity worth about 40% of spend. Replace the rivals, prices, ratings and dates with your own dated research, and draw the gaps from at least three real lost-deal conversations. Delete any section you do not need before the review meeting.