Competitor Analysis Report
Docs + Word8 pages
Free
- Type
- Document
- Price
- Free
- Pages
- 7 · US Letter
- Style
- Corporate
- Difficulty
- Beginner
- Updated
- October 31, 2026
Every page (7)
Overview
A SWOT that lists opinions and stops there changes nothing. This template asks for evidence behind each point, shows threats on a likelihood and impact heat map with owners, and ends with an action table and timeline. It runs to seven pages, from the classic four-quadrant grid to the plan.
The sample assesses Glenmoor Collective, a reporting software firm with a 46% win rate, a 4.6 review rating and a rival cutting prices by 18%. It ends with six actions due by July 30, 2027. Replace the facts with your own dated evidence, then give every action an owner and a review date.
Useful for
- A founder preparing for an annual planning day with a clear view of where the business stands
- A product marketer checking positioning against rivals before a pricing change
- A small business owner assessing the business before applying for funding or hiring
What's included
- Four-quadrant SWOT grid with a short follow-on SWOT for one sub-topic
- SWOT grid with the actions that use strengths and close weaknesses
- Opportunities article with evidence, figures and a pull quote
- Threat heat map of likelihood and impact, with a risk register of owners and responses
- Action table by impact, effort and due date, with method notes
- Action plan with owners, due dates and a four-month timeline, plus a make-it-yours guide
How to use it
- 1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Replace each quadrant with five to ten facts about your own business, each with a source and a date from the last 12 months.
- 3
Rate each threat for likelihood from 1 to 4 and impact from 1 to 5, and name one owner and one response for each.
- 4
Turn the top gaps into actions with an owner, a due date, and a rating for impact and effort.
- 5
Delete the Make it yours page and share the SWOT, or present it at your next planning meeting.
What you need
Requirements
- A Google account with access to Google Drive
Works with
- Google Docs
- Microsoft Word (download the .docx)
Questions
How is this different from a basic SWOT grid?
Every point is meant to carry evidence, threats are rated on a heat map, and the document ends in an action table and timeline, so the analysis leads to decisions.
How many points should each quadrant have?
Two or three on the grid, with the supporting facts in the article and register. A short list that a buyer would recognize beats a long list nobody checks.
Are the organization and people in the sample real?
No. Glenmoor Collective, its staff, rivals and every figure are fictional and exist only to show what a finished SWOT analysis looks like.
- #swot-analysis
- #competitor-analysis
- #business-assessment
- #risk-register
- #action-plan
- #strategic-planning
- #market-position
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