Most company newsletters open with a message from the boss and bury the one thing readers should do. This template starts with a story the reader cares about, backs it with numbers, then moves through product news, a customer voice, an event running order and a dated diary. Each section has one job, so a reader can scan the page in two minutes and know what to do next.

The sample is issue 14 from Ironvale Brands, a fictional UK maker of cast-iron cookware: an email offer that brought 1,180 orders, four briefs, a bakery's quote and a Leeds masterclass. Replace the masthead, issue number and date, write your lead story first, cut briefs that matter to fewer than one reader in five, then load the next six weeks of real dates.