Market Research Report
Docs + Word6 pages
Free
- Type
- Document
- Price
- Free
- Pages
- 8 · US Letter
- Style
- Corporate
- Difficulty
- Beginner
- Updated
- November 1, 2026
Every page (8)
Overview
Most PR plans list activity and report clippings. This one starts with two goals tied to business results, defines the audiences who decide, sets three key messages by channel and owner, adds a pitch email built on a news hook, and schedules the work week by week with named spokespeople.
The sample follows Amberley Studio, a furniture design studio launching its Fieldstone collection on May 19, 2027. It reports 38 coverage items, 78% message pull-through and a 22% share of voice against four competitors. Replace the goals, press list, angles and measures with your own, and name your crisis approvers.
Useful for
- A communications manager planning press for a product launch and agreeing goals with the director
- A small studio or agency building a press list and pitch email from journalists who cover its topic
- A comms lead reporting quarterly on pull-through, tier-1 hits and share of voice instead of clipping counts
What's included
- Goals scorecard with five key results and the initiatives for next quarter
- Audience page with survey results on how buyers discover brands and two personas
- Message table by audience, channel and owner, with a calendar of sends and meetings
- Pitch email template with placeholders and three notes on why it works
- 16-week launch calendar and a second-half plan with owners and milestones
- Measures page, KPI scorecard and a make-it-yours guide
How to use it
- 1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Replace the goals with two outcomes tied to business results, and build the press list from journalists who covered your topic in the past 12 months.
- 3
Rewrite the story angles with a news hook and a named spokesperson for each, and fill in the pitch email placeholders before every send.
- 4
Add names and mobile numbers for your crisis approver and spokesperson, then choose measures that include message pull-through and quality of coverage.
- 5
Delete the guide page, then share the plan with your director or agency.
What you need
Requirements
- A Google account with access to Google Drive
Works with
- Google Docs
- Microsoft Word (download the .docx)
Questions
Why not report advertising value equivalents?
They reward volume and say nothing about whether the right people saw the right message. The sample measures pull-through, coverage in target titles, tier-1 hits and pitch replies instead.
How big should a press list be?
The sample uses 84 contacts, all of whom covered the topic in the past 12 months. A smaller, targeted list gets better replies than a bulk list of names who do not cover your subject.
Are the studio, people and figures real?
No. Amberley Studio, its people, the survey and every figure are fictional sample data. Replace them with your own organization's details before you share the plan.
- #pr-plan
- #pr-strategy
- #public-relations
- #media-pitch
- #press-list
- #crisis-communications
- #coverage-report
- #google-docs
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