Crisis Communications Playbook
Docs + Word7 pages
FreePR plan templates
3 templates
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Media Pitch Document
Docs + Word7 pages
Free
PR Strategy
Docs + Word8 pages
Free- Browse all templates
Compare PR plan versions
 Crisis Communications Playbook |  Media Pitch Document |  PR Strategy | |
|---|---|---|---|
| Format | Document | Document | Document |
| Works in | Google Docs and Word | Google Docs and Word | Google Docs and Word |
| Length | 7 pages | 7 pages | 8 pages |
| Style | Corporate | Corporate | Corporate |
What a PR plan should cover
A PR plan sets out how a business will earn press coverage and manage its reputation over a campaign or a year.
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Cover goals, target media, key messages, story ideas, a timeline, and spokespeople.
Pitch a story a journalist can use, not an announcement that only matters to you.
Compare Crisis Communications Playbook, Media Pitch Document, and PR Strategy, all 7 to 8 pages long, then pick the closest match and replace the sample text with your own.
Questions
What is a PR plan?
A PR plan sets out how a business will earn press coverage and manage its reputation over a campaign or a year.
What should a PR plan include?
Include goals, target media, key messages, story ideas, a timeline, and spokespeople. Pitch a story a journalist can use, not an announcement that only matters to you.
Where should I start with a PR plan?
Start with Crisis Communications Playbook: A crisis playbook with four scenarios, a RACI chart, a 60-minute approval clock, 13 pre-drafted messages and a drill plan. If that is not the right fit, compare it with Media Pitch Document.
How long is a PR plan?
The templates here are 7 to 8 pages long. Cut any section you do not need; each template explains what its sections are for.
Which apps can I use for a PR plan?
Yes. These PR plan templates work in Google Docs and Microsoft Word. All 3 templates are free, with no account or email needed.
Who are these PR plan templates written for?
Mostly startups and founders. The sample text in each one is written for a specific situation, so replace it with your own details.