Media Pitch Document template for Google Docs and Word

The first pages of the Media Pitch Document template

Every page (7)

Overview

This free Google Docs template helps a communications team pitch one story to a journalist with everything needed to run it. It sets out the angle, why the story matters now, the data behind it, the spokesperson and the assets to send, with a calendar and the rules for embargoes and follow-ups. The aim is a short document that a reporter can check and use within minutes.

The sample is a spring pitch from Umberfield Media, a fictional agency, on apprenticeship intake in the region. Its names, survey results and figures are invented. Replace the angle, data and spokesperson with your own, check every number against its source, and send the data sheet before the pitch itself.

Useful for

A communications team pitching a business story to regional press
A spokesperson preparing for a trade publication interview
An agency pitching a sector study to a journalist working to a deadline

What's included

A title block with the pitch owner, date and status
A why-now page with a column chart, a donut and three cards
A data page with a survey chart and an evidence panel
A spokesperson page with a stakeholder map and a responsibility matrix
An assets page with a delivery table, calendar notes and pitch rules
A tips page with three habits, plus a guide page for adapting it

How to use it

1
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
2
Replace the angle, the three numbers and the spokesperson with your own, and check each source.
3
Build a short list of reporters who have covered the beat recently, and match each pitch to one of them.
4
Agree any embargo in writing before the data sheet is shared with a reporter.
5
Delete the guide page, then send the pitch by email or present it from the first page.

What you need

Requirements

A Google account with access to Google Drive

Works with

Google Docs
Microsoft Word (download the .docx)

Questions

Should the pitch go out before the press release?

Usually yes. A pitch shows the angle to a reporter who may want it, and the release can follow once interest is confirmed. A release sent cold rarely gets a story.

Are Umberfield Media and the figures real?

No. Umberfield Media, Nadia Brooks, the survey results, apprenticeship numbers and costs are fictional sample data. Replace them with your own sourced figures before any pitch is sent.

How many reporters should receive the pitch?

Keep it to a short list of five to ten reporters who have covered the beat recently. A wide mailing reads as spam and weakens any exclusive you may want to offer.

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#press-relations

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