Marketing Budget Plan
Docs + Word6 pages
Free
- Type
- Presentation
- Price
- Free
- Slides
- 11
- Style
- Corporate
- Difficulty
- Beginner
- Updated
- November 6, 2026
Every slide (11)
Overview
Marketing budgets are often argued as last year's number plus a percentage. This deck treats the budget as an investment case: what last year's spend returned, where the new money would go, what happens at 15% less or 20% more, and exactly what finance is asked to approve.
The sample follows Fallowfield Collective, a fictional group of independent shops, asking for £360,000 against £318,000 spent last year, with a 4.0 to 1 return, a 20/25/25/30 phasing and a fallback if the budget is cut. Replace the figures with your own, state the basis for each return and name your finance contact.
Useful for
- A marketing lead presenting next year's budget to the finance director and the board
- A head of marketing defending channel allocations when finance asks for a 15% cut
- An event or brand team showing how a budget is phased by quarter and tracked month by month
What's included
- Cover and a past return timeline showing last year's spend, quarterly returns and key moments
- Quarterly phasing roadmap across paid, content, events and tools
- Proposed budget cards for the five channels, with a supporting slide on the held-back reserve
- Scenario comparison at 15% less, the base case and 20% more, plus a table of where a cut would fall
- Decision slide, bullets with a side note on review points, and a make-it-yours guide
- Closing slide with the marketing lead and finance contacts
How to use it
- 1
Click Make a copy in Google Slides, then confirm on the Google page. The copy is saved to your own Google Drive.
- 2
Replace last year's spend and return with your finance figures, then change the channel allocation until it adds up to the total you want approved.
- 3
Write the expected return beside each line with its basis, and update the three scenarios and the table of cuts.
- 4
Name the finance contact who confirms actual spend each month, and set the review dates on the ask slide.
- 5
Delete the Make it yours slide, then present the deck or share it with finance.
What you need
Requirements
- A Google account with access to Google Slides
Works with
- Google Slides
- Microsoft PowerPoint (File → Download → .pptx)
Questions
How should I split the budget between channels?
The sample uses 45% paid media, 20% content and SEO, 15% events, 10% tools and data and 10% people and agency fees. Adjust the split to your targets and make sure it adds up.
Why include a cut and a growth scenario?
A single number leads to arbitrary cuts. Showing 15% less and 20% more, with the return each would deliver, lets finance choose with the trade-offs in view.
Are the organisation, people and figures real?
No. Fallowfield Collective, its people and every figure and email address in the sample are fictional and exist only to show what a finished deck looks like.
- #marketing-budget
- #budget-request
- #budget-proposal
- #marketing-plan
- #scenario-planning
- #roas
- #finance-presentation
- #google-slides
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