Event Budget Plan
Docs + Word7 pages
FreeMarketing budget plan templates
4 templates
All templates
Marketing Budget Request Deck
Slides + PowerPoint11 slides
Free
Marketing Budget Tracker
Sheets + Excel3 slides
Free
Marketing Budget Plan
Docs + Word6 pages
Free- Browse all templates
Compare marketing budget plan versions
 Event Budget Plan |  Marketing Budget Request Deck |  Marketing Budget Tracker |  Marketing Budget Plan | |
|---|---|---|---|---|
| Format | Document | Presentation | Spreadsheet | Document |
| Works in | Google Docs and Word | Google Slides and PowerPoint | Google Sheets and Excel | Google Docs and Word |
| Length | 7 pages | 11 slides | 3 slides | 6 pages |
| Style | Editorial | Corporate | Bold | Corporate |
What a marketing budget plan should cover
A marketing budget plan shows how much will be spent on each channel and activity over a period, and what results that spend should bring. Teams use it to request funds, approve spending and then check actual spend against plan.
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Cover total budget, spend by channel, campaigns and activities, expected results, monthly phasing, actual against plan, and approvals.
Tie each line to a result you expect, so the budget is reviewed by what it returns rather than by habit.
Compare Event Budget Plan, Marketing Budget Request Deck, and Marketing Budget Tracker, all 3 to 11 pages long, then pick the closest match and replace the sample text with your own.
Questions
What is a marketing budget plan?
A marketing budget plan shows how much will be spent on each channel and activity over a period, and what results that spend should bring. Teams use it to request funds, approve spending and then check actual spend against plan.
What should a marketing budget plan include?
Include total budget, spend by channel, campaigns and activities, expected results, monthly phasing, actual against plan, and approvals. Tie each line to a result you expect, so the budget is reviewed by what it returns rather than by habit.
How much should a business spend on marketing?
A common starting point is a share of expected revenue, but the right figure depends on margins, growth goals and competition. Build the number up from the activities you plan, then test it.
How do I split a marketing budget across channels?
Base the split on what has worked and on what you are testing, and keep a small reserve for opportunities. Review the split each quarter.
What is a paid media budget?
A paid media budget covers advertising across search, social and display channels. It sets a cap for each platform and the results you expect from it.
Where should I start with a marketing budget plan?
Start with Event Budget Plan: Plan ticket income against venue, catering, AV and marketing costs, hold a contingency and see how many tickets you must sell. If that is not the right fit, compare it with Marketing Budget Request Deck.
How long is a marketing budget plan?
The templates here are 3 to 11 pages long. Cut any section you do not need; each template explains what its sections are for.
Which apps can I use for a marketing budget plan?
Yes. These marketing budget plan templates work in Google Docs, Microsoft Word, Google Slides, Microsoft PowerPoint, Google Sheets, and Microsoft Excel. All 4 templates are free, with no account or email needed.