
Marketing Budget Plan
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An event budget fails when income is a hope and costs are a list. This template links the two: ticket income by type, costs by category with the basis for each line, a 10% contingency tested against last year's overruns, and a break-even point in tickets so you know how far sales can miss plan.
The sample is the 2027 Partner Day run by Orchardby Brands: 440 tickets bringing in $121,250 against $104,500 of costs, with break-even at 380 tickets. Replace the ticket types, prices, categories and last year's actuals with your own, and adjust the allocation until it equals the total you want approved.
Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.
Enter your ticket types, prices and planned sales on the income page and check that the total matches the revenue you need.
Adjust the cost categories until the base budget equals your approved total, add contingency, and update last year's actuals.
Update the supplier order and divide total costs by your average ticket price to find your break-even.
Delete the Make it yours page, then share the budget with finance for approval.
Yes. Make a copy in Google Docs and it is yours to edit, with no sign-up here and no cost.
Divide total costs, including contingency, by your average ticket price and round up. The sample uses $104,500 and $276 to reach 380 tickets, which is 14% below the 440 planned.
No. Orchardby Brands, its people, the venue and every figure are fictional and made up for the example. Replace them with your own before you share it.

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