Keyword lists with volumes but no intent or target page leave writers guessing. This template organizes research into a method, six clusters, intent labels, a keyword-to-page map and a short priority scorecard, so a content team knows what to write, rewrite or merge next.

The sample follows a fictional design studio, Elmstead Creative, that narrowed 412 terms to 84 priority keywords in 6 clusters and forecasts 34% more non-brand clicks. Replace the keywords, volumes, target pages, owners and dates with your own research.