Local businesses lose patients to competitors who look more complete on the map, not better at the work. This template sets out the fixes in order of value: the business profile, the reviews, the citations, the local pages, and the tracking that links search to bookings. Each fix has an owner, an effort estimate and a date.

The sample is for Quayside Physio, a physiotherapy practice in Leeds, with 212 reviews, 96% of listings checked, one citation mismatch to fix and a forecast of 41% more profile views. Every name, practice, figure and date is fictional. Replace the audit findings and the keyword map with your own, and update the forecast using your click-through rates.