Skip to content

SEO strategy templates

4 templates

All templates

Compare SEO strategy versions

Keyword Research ReportLocal SEO PlanSEO Keyword TrackerSEO Strategy
FormatDocumentDocumentSpreadsheetDocument
Works inGoogle Docs and WordGoogle Docs and WordGoogle Sheets and ExcelGoogle Docs and Word
Length7 pages7 pages3 slides8 pages
StyleModernFriendlyModernModern

Writing an SEO strategy that gets read

An SEO strategy explains how a website will earn more visits from search, based on what its customers look for.

Read more

Cover current performance, target keywords, technical fixes, content plans, links, and targets and review dates.

Choose topics your customers search for when they are ready to buy, not only the highest-volume terms.

Compare Keyword Research Report, Local SEO Plan, and SEO Keyword Tracker, all 3 to 8 pages long, then pick the closest match and replace the sample text with your own.

Questions

What is an SEO strategy?

An SEO strategy explains how a website will earn more visits from search, based on what its customers look for.

What should an SEO strategy include?

Include current performance, target keywords, technical fixes, content plans, links, and targets and review dates. Choose topics your customers search for when they are ready to buy, not only the highest-volume terms.

What is the best SEO strategy template to begin from?

Start with Keyword Research Report: Turn a long keyword list into clusters with intent labels, target pages, owners and a forecast your team can act on. If that is not the right fit, compare it with Local SEO Plan.

How many pages does an SEO strategy need?

The templates here are 3 to 8 pages long. Cut any section you do not need; each template explains what its sections are for.

Can I make an SEO strategy in Google Docs?

Yes. These SEO strategy templates work in Google Docs, Microsoft Word, Google Sheets, and Microsoft Excel. All 4 templates are free, with no account or email needed.

Preparing your template…