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The first pages of the B2B Whitepaper template

B2B Whitepaper

Document template for Google Docs and Word

Make a copy in Google Docs
Type
Document
Price
Free
Pages
8 · US Letter
Style
Modern
Difficulty
Beginner
Updated
November 1, 2026

Every page (8)

Overview

Long-form papers fail when they read like adverts or bury the answer. This template fixes that with a structure senior buyers trust: an answer-first summary, a problem backed by charts, a named framework, survey evidence, a decision page and a short about page.

The sample is a research report from a fictional studio, Ravenmoor Studio, on why B2B customer acquisition cost rose 64% in six years. Replace the survey sample, charts and findings with your own, source every statistic, and swap the closing call to action for the one step you want readers to take.

Useful for

  • A gated download for marketing leaders that turns survey data into qualified leads
  • An industry benchmark report that analysts and journalists can quote with confidence
  • A policy evidence paper where a sponsor must approve one recommended change

What's included

  • Photo cover with report title and prepared-for details
  • Executive summary with headline figures, four numbered findings and a recommendation box
  • Problem page with a trend chart, a donut chart and the drivers behind the rise
  • Framework page with a step table, a callout and a short glossary of terms
  • Evidence page with survey result bars and two reader personas
  • Recommendation page with a sponsor decision box, plus an about page and a guide page

How to use it

  1. 1

    Click Make a copy in Google Docs, then confirm on the Google page. The copy is saved to your own Google Drive.

  2. 2

    Replace the survey method, sample size, field dates and margin of error with your own, then update the headline figures on the summary page.

  3. 3

    Click each chart, choose Open source, and type your numbers into the linked Google Sheet. Add a source and date under every statistic.

  4. 4

    Turn each finding into a recommendation with an owner and a due date, and replace the closing call to action with your single next step.

  5. 5

    Delete the Make it yours guide page, then share the paper as a link or export it as a PDF for download.

What you need

Requirements

  • A Google account with access to Google Drive

Works with

  • Google Docs
  • Microsoft Word (download the .docx)

Questions

Can I turn the paper into slides?

Yes. Each page is built around one finding or decision, so the headings, charts and callouts copy straight into a slide deck as one slide per section.

How long should my paper be?

This layout runs to seven content pages plus a guide. That is long enough to show method and evidence, and short enough that a senior buyer will finish it.

Are the organization, people and figures real?

No. Ravenmoor Studio, the people named and every figure and chart are fictional sample data. Replace them with your own research before you publish anything.

  • #whitepaper
  • #white-paper
  • #research-report
  • #benchmark-report
  • #b2b-marketing
  • #lead-generation
  • #google-docs

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