Clients and marketing directors rarely read analytics dashboards, so the month's learning gets lost. This template turns a month of conversation into a short report: the headline KPIs against target, volume, sentiment, themes, competitors and the actions for next month. Every chart carries a sentence on what changed, why and what the team will do about it.

The sample is for Harrow & Vale, a coffee chain with four stores, and covers February 2027 with reach, engagement, sentiment and a morning queue problem. Every brand, store, creator, figure and date is fictional. Replace the KPIs, posts and competitors with your own exports, check the sentiment by hand, and write the learnings in your own words.